Complexity and Contradiction. Superstudio’s Graphic Legacy

María Asunción Salgado de la Rosa

“It is difficult, from the perspective of the change to the digital model, to appreciate how revolutionary Superstudio collage proposals were, and how their iconography somehow got to become part of our visual memory. Way beyond the ideological, political, and technological revolution related background contained in their proposals, it turns out transcendental that each and every one of these ideas appear in diverse and precious graphic formats. Inspired in the technological iconography which filtered through advertising as a mass consumption strategy, and in the cultural influence arisen in the American universities that appealed to a return to the values of nature, Superstudio architects were capable of posing a new graphical language to communicate a specific reality emerged in the late seventies’ Italy, but inherent to a perpetually changing global reality.”

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